$416/month is higher than I pay, but I have been an Equinox member for years, and yes, it is very expensive. I started going when I was in SV working at a tech company that paid 50% of my dues. Currently, I pay $180 CAD/month right now, plus another $90 CAD/month for a dedicated locker with laundry service.

It's expensive, and I could certainly get a cheaper membership elsewhere. But it fits perfectly into my daily routine, and is part of why I've lost 40 lbs over the last 3 months, so for me, it's a worthwhile expense.