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Re:Social Media Guidelines for the Times Newsroom by rdtsc on Friday October 13, 2017 @12:56PM (#15467363)
> If our journalists are perceived as biased or if they engage in editorializing on social media, that can undercut the credibility of the entire newsroom.

Continue to be biased. No problem there. Just don't make the mistake of showing that bias too much.

> We can effectively pull back the curtain and invite readers to witness, and potentially contribute to, our reporting. We can also reach new audiences.

Don't lift the curtain too much. Or people will start paying attention to what's behind it. That's really straight from the Wizard of Oz. A Freudian slip perhaps.

But it is true in a way. To manufacture consent effectively, there has to be a minimal veneer of impartiality. Someone glancing at them in passing should be able to say "Look, the free and unbiased press at work".

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