Yes ants and bees! And the intelligence with which they organise their work and life https://blog.colony.io/the-future-of-work-cf99211e7ac4

It will probably come to mind for folks whose families were affected violently by colonization.

That this wasn't brought up during the naming process paints a pretty clear picture of the team's demographic makeup.

Edit: Yep. https://blog.colony.io/colony-q3-update-9daa57d0918c

Perhaps it was brought up, and not deemed relevant?

"come[s] to mind" != "triggered"

Suggesting a team should alter its "demographic" ("diversity" hiring) for the sake of such a weak association is extreme.

Hm, making the name of a brand you intend to market worldwide something deeply offensive to a huge swath of the world is a pretty poor decision.

I'm not saying their hiring "should" be altered, but I do think were it more inclusive, this would have never flown. Maybe that speaks to the value a diverse team brings to an organization.

I'm not convinced it is "deeply offensive to a huge swath of the world". Or that a diverse team would bring more value.

Touché (and yes, I would also blend into that picture seamlessly).

My first association was "space colony". Colony on the moon, mars etc.