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Re:Fresh Horrors from Equifax CEO Richard Smith's Congressio... by rconti on Tuesday October 03, 2017 @06:32PM (#15396765)
Right. I think it's code for "I think domain means website, and our technical folks said our existing corp site didn't have the capacity, so we told them to setup a 'completely separate site'".
Re:Fresh Horrors from Equifax CEO Richard Smith's Congressio... by brandnewlow on Tuesday October 03, 2017 @06:39PM (#15396811)
Also maybe "Our marketing folks want all the angry links to point to a separate domain we don't care aboout vs. our main web site"
Re:Fresh Horrors from Equifax CEO Richard Smith's Congressio... by mrkurt on Tuesday October 03, 2017 @06:51PM (#15396878)
This is PR recommendation #1 when you get breached.
Re:Fresh Horrors from Equifax CEO Richard Smith's Congressio... by mikekij on Tuesday October 03, 2017 @06:54PM (#15396908)
^ This. SEO basically.
Re:Fresh Horrors from Equifax CEO Richard Smith's Congressio... by KGIII on Tuesday October 03, 2017 @07:44PM (#15397185)
It strikes me more as a move suggested by a reputation management company, though they may have in-house specialists. While usually, and intentionally, behind the scenes, reputation management companies are often involved in things whee there is massive public outcry.