Yes this is a problem, though also serious for 'clean meat'. :)

Interestingly, consumers are more likely to try out vegan products if they don't say they're vegan on the front of the package...

In principle, it's possible that plant-based meat substitutes could become cheaper than real meat, simply because raw plants are always cheaper per calorie than meat. So the question is whether the conversion from raw plant to meat substitute can be done for cheap enough.

Actually, I'm thinking of some of my, uh, close-minded relatives who would refuse to eat such a thing out of 'principle.' The only way to convince them would be to trick them for several years.