I'm with ya. I kinda like supporting B&N and I do to a point. I live near a store and I go in the cafe for coffee all the time, and I do wind up buying books and magazines there. But I just find nothing at all appealing about shopping on bn.com, even with my member discount and whatever.

Whoever is running their e-commerce operation really ought to be fired. Or if the lack of awareness is coming from higher up, somebody (CEO?) ought to be fired.