Really? I regularly get $30-40 from downtown SF to mid-peninsula. Sometimes even less. To SFO much less than that.

http://static.dheera.net/share/20170915/uber.png

Both these companies have sophisticated price discrimination systems; two people catching the same ride at the same time will pay different prices, as I found out recently with a friend who gets much lower prices on Uber than I do.

Interesting - I gander it's at least somewhat related to how often you use the platform. People who rarely ride probably get lower prices in an attempt to capture them as riders.

My hypothesis is that they try to figure out what prices to set to extract maximum profit, based on how much they think you're willing to pay, how busy the drivers are, how much profit they're currently making in that geographic area, etc.

It's much easier to entice new riders by giving them coupons than it is to generally lower their fares.