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A comment on Alphabet considers Lyft investment of about $1B. Parent comment

Re:Alphabet considers Lyft investment of about $1B by SOLAR_FIELDS on Friday September 15, 2017 @10:24AM (#15257380)
Interesting - I gander it's at least somewhat related to how often you use the platform. People who rarely ride probably get lower prices in an attempt to capture them as riders.
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Re:Alphabet considers Lyft investment of about $1B by Eridrus on Friday September 15, 2017 @10:42AM (#15257529)
My hypothesis is that they try to figure out what prices to set to extract maximum profit, based on how much they think you're willing to pay, how busy the drivers are, how much profit they're currently making in that geographic area, etc.

It's much easier to entice new riders by giving them coupons than it is to generally lower their fares.

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