If "ride quality" is some kind of chimera, then these ride-sharing businesses are spinning their wheels trying to gather satisfaction metrics at the end of each ride provided (e.g., "Please rate your experience/driver/&c." questions prompted by the respective app).

My latest tactic is to answer these questions in an unnaturally enthusiastic, — yet earnest — manner, while at the same time avoiding commenting whatsoever on the ride itself.

"Kevin is proving to be a very valuable member of the team with a promising future ahead!" or some similar piffle.

I suggest everyone try it; it's an interesting challenge to invent a new variation following every ride.

(And I just imagine what such constructions do to the filtering AI they probably send these through. My goal is to have each one reach human eyeballs, but seeing as I'll never know for sure it's akin to a message in a bottle. It's still fun, though.)