Maybe Plaintiff John Doe isn't going to be able to exhaustively demonstrate quantifiable material damages, but maybe the court hands out a default judgment.
The real opportunistic money-grabbers here are Equifax...they took their own data breach, which is basically historically unprecedented in its scale, and used it as a way to shill one of their own credit score monitoring products. That, IMO, is despicable. If it's easier to sue these guys for their negligence, so be it.
Possibly, but lawsuits don't work that way - "I feel bad because somebody may potentially have got my info" is not a claim you can make and get damages. There should be legal basis. Now, I'm not a lawyer, and saying US law and caselaw is huge and full of terrors would be an understatement. So maybe one could find some law that justifies it. No idea. But showing up in court and saying "but privacy, your honor!" probably don't work.
> Equifax lost my data and I want to be compensated.
And I want to be a well-hung billionaire with wings. [1] Nobody cares.
> The real opportunistic money-grabbers here are Equifax
There's a lot to be claimed against Equifax. But Equifax being crappy doesn't automatically grant you a victory in court. You have to make a valid legal claim. Granted, small claims courts, as I said, are less formal and allow you more leeway, but even then I doubt that just showing up with script-generated claim and "I feel bad, I want money" would go very well. You are welcome to try and report of course, maybe I'm an idiot and you'd be laughing all the way to the bank instead.
[1] if you recognized the quote, you get 20 bonus points
And since judges probably have seen pretty much everything under the sun, they probably would get the gist of it even if you don't answer in these exact words. And I am not sure judges would also be sympathetic to "auto-lawsuit" setups where you are allowed t generate lawsuit by filling a form without anybody actually ensuring there's a case. And Legalist seems to be advertising "automatic" support - i.e. without even considering if you actually have the case or not. It's basically automatic lawsuit generator. I don't think it'd make judges happy.
Lawsuit financing may be a great idea - I actually like this approach - but turning it into opportunistic money-grabbing mill is probably makes more harm than good.
[1] If you don't believe people really answer like that, check this out: https://wlflegalpulse.com/2017/08/18/food-court-follies-frau...