Damn, it would have been totally awesome if Gruber yanked off a cloth.
Even more awesome if he then yanked off a mask a la Mission Impossible to reveal that he was really Steve Ballmer all along.
Even more awesome if he then yanked off a mask a la Mission Impossible to reveal that he was really Steve Ballmer all along.
Why lie? Why cover empty boxes? They have enough goodwill and fanboyism without having to manufacture an aura. They curate it, no doubt. Which leads me to the hand-picked reporters. Calculated, definitely.
The reporters a risk? Nah. If Gruber yanked a cloth, he'd gain notoriety, be escorted out and others would glimpse something in a relatively similar form-factor or not at all (say, the iPad a year ago).
It would suck for Apple. But can you imagine the expectation over an iPad being revealed from a PR event went wrong? The expectation would be even higher.
There is little risk. They can manage. It seems like more work for Apple to lie at this juncture.