As for consciousness, it may not depend on brains, but it may turn out to always depend on some physical medium and physical process, and that would be enough to show that it's a physical phenomena.
>A hole is not physical but it's realized in the midst of physicality.
Yet no one seems to think this poses some metaphysical problem requiring us to go "beyond" physics to explain holes.
There are a variety of ways we could recognize the pattern.
+ The series of bits you start with.
+ The bitmap on the screen.
+ the BMP which would also generate that bitmap.
+ The GIF which results in the same frame.
+ The emotional impression you take away from it. "That meme I remember so well"
And so on.
The JPEG is closer to qualia than is the arrangement of bits; closer to "your experience".
But the person you are replying to probably wants to argue that qualitative experiences aren't realized on any physical sort of anything, let alone translatable across various physical mediums.
Now, again, I think that argument is wrong- I think these experiences happen in our brain, though it's currently unclear exactly how - but I at least understand their impulse to put those experiences in a different category than a JPEG, and why the ability to translate a JPEG across different mediums wouldn't speak to the concern they are raising.