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Re:Reddit's Ad Changes Reduce Your ROI by chatmasta on Wednesday September 13, 2017 @06:16AM (#15236947)
This seems like a very ill-thought-out change. You didn't give advertisers more "targeted inventory." You moved the goalposts on what counts as "targeted," while simultaneously removing the option to target by subscribed subreddit.

It's fine to enable wider targeting, but the problem is you also removed the ability to target more specifically, which will drive away advertisers focused on conversion percentage.

My recommendation: enable both "general" (recently visited sub) and "specific" (subscribed to sub) targeting. When displaying an ad, pick the one that has the highest CTR for the current subreddit.

Re:Reddit's Ad Changes Reduce Your ROI by lugg on Wednesday September 13, 2017 @06:24AM (#15236982)
Not to mention:

> While we haven't done any sort of official analysis of CPM changes here, the expected

Sounds incredibly suspect. How could you make such a big change and not test it?

Re:Reddit's Ad Changes Reduce Your ROI by wickawic on Wednesday September 13, 2017 @07:12AM (#15237165)
The ad world basically invented modern A/B testing after all!
Re:Reddit's Ad Changes Reduce Your ROI by tehlike on Wednesday September 13, 2017 @10:05AM (#15238337)
Very interesting indeed.