Not to mention:
> While we haven't done any sort of official analysis of CPM changes here, the expected
Sounds incredibly suspect. How could you make such a big change and not test it?
> While we haven't done any sort of official analysis of CPM changes here, the expected
Sounds incredibly suspect. How could you make such a big change and not test it?
It's fine to enable wider targeting, but the problem is you also removed the ability to target more specifically, which will drive away advertisers focused on conversion percentage.
My recommendation: enable both "general" (recently visited sub) and "specific" (subscribed to sub) targeting. When displaying an ad, pick the one that has the highest CTR for the current subreddit.