Re:Reddit's Ad Changes Reduce Your ROI
by kazinator on Tuesday September 12, 2017 @09:54PM
(#15234856)
I'm not sure I agree with you here.
"User is visiting r/foo now" is arguably a behavior! So posting an ad to a specific subreddit is arguably behavioral.
"Once visited r/foo six months ago" is arguably not a behavior; it's not something the user is doing. If anything, that is contextual. Presenting the ad based on this amounts to targeting the user based on a pile of past context attached to their account, not based on their current behavior.
And since behavioral works better than contextual, there we go: it explains why OP has reduced ROI!
"User is visiting r/foo now" is arguably a behavior! So posting an ad to a specific subreddit is arguably behavioral.
"Once visited r/foo six months ago" is arguably not a behavior; it's not something the user is doing. If anything, that is contextual. Presenting the ad based on this amounts to targeting the user based on a pile of past context attached to their account, not based on their current behavior.
And since behavioral works better than contextual, there we go: it explains why OP has reduced ROI!