I usually enjoy scrolling through Apple's product pages, they're often quite interesting design-wise. This one is way overdone.

The page is so long that I didn't realize it existed. I saw the big "X" logo and assumed the page was still a "coming soon" teaser, so I closed the tab. Only after reading your comment did I realize I needed to scroll to see the content below the fold. :)

Its detection of how far I'd scrolled down was also off; the images kept "popping in" at higher and higher levels on the screen until by half-way down the page they were presumably entirely off-screen because I couldn't see anything else at all. Extremely unpleasant reading experience.

And about 50% of that is just about the camera. Do phone manufacturers still see the camera as the most important thing in their phone? I'd have thought that years of over-promising lowered the customers expectations anyways.

~15mb !