Re:Why Must You Pay Sales People Commissions?
by adventured on Tuesday September 12, 2017 @01:57AM
(#15225109)
AWS's large clients make up the majority of the AWS business, as is typical in a business like that. AWS has a dedicated sales team that manages those customers.
Here's how that works in concept, for example:
Microsoft didn't hand-sell every individual copy of Windows 95 at every individual retail location. They did sell, big time, at the macro level however, which made the micro sales possible. That's how AWS works, Amazon captures the macro, the micro takes care of itself for the most part. If you're AWS and you capture dozens of impressive start-ups and enterprise players, the headlines and blog posts that are written as a consequence will micro sell as a consequence to countless smaller businesses for you. Not to mention, Amazon simultaneously pushes AWS at small businesses in numerous subtle ways, including on their site (which of course happens to be a giant advertising platform that reaches every business owner in the US).
Here's how that works in concept, for example:
Microsoft didn't hand-sell every individual copy of Windows 95 at every individual retail location. They did sell, big time, at the macro level however, which made the micro sales possible. That's how AWS works, Amazon captures the macro, the micro takes care of itself for the most part. If you're AWS and you capture dozens of impressive start-ups and enterprise players, the headlines and blog posts that are written as a consequence will micro sell as a consequence to countless smaller businesses for you. Not to mention, Amazon simultaneously pushes AWS at small businesses in numerous subtle ways, including on their site (which of course happens to be a giant advertising platform that reaches every business owner in the US).