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Re:Google will punish sites that use annoying pop-up ads by vm on Sunday September 10, 2017 @03:52PM (#15213992)
What kind of ecommerce company? I do a lot of work in the sector.

Your business is dependent on Google for traffic. You can embrace it and be beholden to platform rules, or you can build a direct audience and brand. The latter is hard but more defensible and there are many case studies to follow of other companies doing this.

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