Dude, unsuccessful writers think people want "good writing" - they don't. They want to be entertained, inspired, informed, distracted, improved, whatever - you don't need a mastery of language to do that. In fact, if you let your mastery of language get in the way of entertaining, inspiring, informing, and otherwise serving people's needs, then that's quite silly.

> But it's the sort of silliness that might evince a response that is not, you know, good.

Start by cutting out words most people don't know. I read between 3 and 10 books per week (closer to 10 lately) and I don't know what "evince" means. Start spending less time looking smart and more time serving people and you'll go much, much further in life.

Ignore this advice if you're secretly a best-selling multi-millionaire author who has inspired a lot of people who don't normally read to pick up a book instead of watch TV. In which case, carry on using the big words to bash other best-selling multi-millionaire authors who are inspiring a lot of people to read who normally don't, and entertaining them for doing so.