So was Star Wars. But it turns out it's more profitable as the latter.

I'm pretty sure Bond has grossed a lot more than Star Wars. I wonder how profitable Star Wars will be after the 24th installment. I'm guessing not very.

You'd be wrong.

https://en.wikipedia.org/wiki/List_of_highest-grossing_films...

Imagine how much further ahead Star Wars will be after the 24th installment

> The films in the cross-franchise Marvel Cinematic Universe have collectively grossed the most, amassing over $12 billion at the box office, although the Eon James Bond films have earned over $14 billion in total when adjusted to current prices

I'm not even sure Star Wars is in the top 3.

And I think interest will wane after the current crop of movies being ~12 let alone 24. Its all character exploitation at this point, and there aren't many left who's lives haven't been explored yet.

Star Wars was art and had integrity. Unfortunately selling Jar Jar Binks dolls is more "profitable". The Bond franchise is art and has integrity, let's hope it can keep it.