It is probably because I can go to the store right now and buy pretty great Odwalla stuff that tastes good and is healthy. However, pre-brewed coffee from a bottle isn’t at the same level as fresh coffee. The point is that there are reasonable substitutes for a Juicero, but coffee at home is something people already make but most people don’t care about making their own juice — and if they were aficionados, they would have a real juicer. Juicero just didn’t make much sense. It wasn’t solving a problem most people had.

Many people make coffee each day and they might even drink juice, but most people drink juice from bottles, so Juicero was solving a problem that didn’t really need solving for the average consumer.