Re:Juicero Is Shutting Down
by pfarnsworth on Friday September 01, 2017 @06:37PM
(#15152883)
I know a couple of people that worked at Juicero. The news article that humiliated Juicero came just as they were about to get another round of funding. All of the investors pulled out, so they basically ran out of cash. This is completely due to the negative publicity generated by that one article that went viral. It couldn't have come at a more inopportune time for them, it's almost as if the reporters wanted to do as much damage as possible to the company.
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You talk as if the negative press wasn't justified. And as if journalists were supposed to consider a company's convenience when writing about them. And as if investors were such empty vessels that they are blown hither and thither by each thing they read.
If one negative article about your product can kill your company, your problem is not a couple of journalists. It's your product.