Blue Apron and every other meal kit delivery business sits on the other end of the same road, yet they seem to be doing okay and without the same level of ridicule.
I wonder whether Juicero could have avoided this outcome had they mailed their customers whole fruits and asked them to peel and fill their own juice bags, that way people will not be able to put two and two together to realise that it is just another beverage maker with DRM.
P.S. I remember Juicero being rather well received by the resturant industry as it is fully automated and requires minimal cleanup, so perhaps they marketed to the wrong crowd after all.
Juicero was too visible in high-standard markets and thus became an easy target. Whereas Blue Apron flew under the critic radar (mostly in Facebook mom feeds) before gaining enough market share for consumers to shrug off ridicule
https://www.google.com/search?num=20&q=fresh+food+delivery+s...
The last 3 words make this all the more stupid.
What juicero did was sell you an expensive machine to essentially squeeze odwalla bottles for you into a cup... something ludicrous like that.
There may be a market for juice bottles, but juicero wasn't selling juice bottles.
Often times, if you can make a consumer happy with the experience, they don't care if they're overpaying for a terrible product.
The problem with Juicero is that their user experience laid bare how futile and ridiculous their product was by having consumers manufacture the product themselves.
If the Juicero simply made those juices in a bottle (EVEN IF the nutritional value was lost during bottling) I can see them succeeding based purely on their marketing and people suspending disbelief to support their idea they were being healthy while looking cool.