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Re:Ask HN: Plain text emails in 2017? by dozzie on Wednesday August 30, 2017 @05:18AM (#15130746)
Receipt or order confirmation is not (or at least should not be) a marketing e-mail. It's a technicality necessary for transaction.
Re:Ask HN: Plain text emails in 2017? by notrheadagain on Wednesday August 30, 2017 @10:04AM (#15132210)
However, the rule of thumb, especially for drip campaigns, is that you do get some marketing content with almost every email. This could be a specific sign off and such.