Ask HN: Plain text emails in 2017?

Re:Ask HN: Plain text emails in 2017? by notrheadagain on Wednesday August 30, 2017 @04:59AM (#15130674)

Personally, I agree emails should be sent in two versions. However, there's a trend of sending just HTML. This article was written some time ago https://litmus.com/blog/best-practices-for-plain-text-emails... and latest comments will also promote the idea of dumping plain text.

Regarding marketing emails, I mean every automated email sequence. Like, you definitely get receipts and stuff over email. And those aren't written by hand.

[ Parent | on HN ]

Re:Ask HN: Plain text emails in 2017? by dozzie on Wednesday August 30, 2017 @05:18AM (#15130746)

Receipt or order confirmation is not (or at least should not be) a marketing e-mail. It's a technicality necessary for transaction.

[ Parent | on HN ]

Re:Ask HN: Plain text emails in 2017? by notrheadagain on Wednesday August 30, 2017 @10:04AM (#15132210)

However, the rule of thumb, especially for drip campaigns, is that you do get some marketing content with almost every email. This could be a specific sign off and such.

[ Parent | on HN ]