They are trying it now because the negative press about their main products role in the election debacle might hurt their bottomline.

IMV their response is very late, very weak and a half hearted attempt.

I agree COMPLETELY. All I can say is 'at least they're trying' even if it's years late. I'd hate to see what happened if they didn't do anything at all.

There's an argument people make, that they ought to seek profit wherever it lies, without questioning who's paying that bill. I can see a whole bunch of scenarios where adopting that course of action would lead to some ridiculously disastrous results, quite a lot worse than doing nothing at all.

For specifics, look at entities in the world that are already known to spend lots of money in advancement of their narratives. We don't even have to look to Russia first. Try the fossil fuel industry.

I'm pretty sure the notion of a 'marketplace of influencers' through buying idea distribution on Facebook (with or without pseudo-grassroots camouflage) almost defaults to those who are up to no good: that's who has the money, in 2017.