Yes, because Anything from France sells. And we are finally seeing some consumers realizing the quality they are getting. I still think we are still 10+ years away from ending this French premium pricing mark up.
More Importantly, the French knows of this as well. And from my experience the pricing of French (export) product fluctuate alot. For the same product I could get it 2-3x cheaper from Japan trade, ( France to Japan then Ship to other region ) then buying it directly from France. ( With less volume, but the difference shouldn't be that big )
Then there is the trader. Lots of French Product company dont do export themselves. They have deals with some Trading company, acting as their Export branch. Reasons because they dont have to deal with many export regulations, no need to hire someone to speak English or other languages. But these trading companies tend to make a mess sometimes when they are selling to lots of places with different pricing.
We are a very good country for cheese, with a lot of variety. But nobody outside the country goes shopping for the fancy Australian cheeses and so I don't think you will see many of them in even the specialty shops.
As for the camembert, I have no idea why they call it that way. Unless I did get particularly bad ones at my supermarket, this is really different. Very little taste, closer to a brie actually.
Chilean and Australian wines are what I drink here when I go for a cheap bottle. Still, I feel like they add some kind of preservative in wines here, even good ones. There is an aftertaste I dont get with wines (even cheap ones) in France.
But yes, complacency is also a factor. Wines are getting better everywhere and foreign wine compete favorably in the cheap range.
Now I am just hoping that one day they will compete in cheese and that I can buy some at the local supermarket without having a 5x multiplier because of the "french" label.