It misunderstands the nature of advertising and advertisers.
The kind of person/organisation who will target you with fake news and paid-for or ghost-written articles or books (which incidentally, is an increasingly large number of popular publications already these days) is not the kind of entity that says "oh, well i've got banner ads, best hold-back now in the interest of good-faith relations".
Advertising does not voluntarily stop. Advertisers do not hold back in the name of decency. It generally expands until it is either stopped (through legislative and societal bans, not having the rights to advertise in a particular place, or until it is cost-prohibitive to do so) or until the eyeballs stop looking (either because it has lost power or become so obtrusive that people either block it, turn to substitutes, turn off or push back).
As if we didn't have that already?
We already have that buddy. One problem at a time.
Is HTML5 lame, or are web developers just too lazy to learn to use it properly?
The problem with ads, and the sole reason I'm personally using an ad blocker, is tracking. For me, mass surveillance isn't an adequate compromise to make for free content.
I don't have a problem at all with classic banner ads OTOH. By merely switching off JavaScript you used to able to switch off most tracking years ago. But today's web pretty much requires JavaScript for even the simplest interactivity. Thank you W3C and WHATWG and Google for HTML5's lameness.