WF sells many items at cost. Like fresh oysters. Many others at higher margins. Just like any other grocery store. What I like about WF is you can find organic of just about anything.

Depends on the location, I guess. In Houston, WF is about twice as expensive for many common meat, produce, deli, and bakery items compared to stores like Central Market.

Meat they’ve always been pretty pricy for, that’s true. Mostly because it’s all the more expensive types (grass fed, organic, unusual types, etc).

It’s good value for what it is but more expensive overall.