So someone sees that, creates their own. Shows it to a friend. "Ooh, I want to do that for my cat too!" And since that person is just about to buy a new phone, they go and get one with Android. Then that person shows a friend their own new kitty "app" and that person who is getting a new phone ... repeat.
Everyone looks for a great big downpour instead of a light rain to change everything.
So someone sees that, creates their own. Shows it to a friend. "Ooh, I want to do that for my cat too!" And since that person is just about to buy a new phone, they go and get one with Android. Then that person shows a friend their own new kitty "app" and that person who is getting a new phone ... repeat.
Everyone looks for a great big downpour instead of a light rain to change everything.