I actually choose to pay more. I'd rather pay the extra 55 cents by paying $7.50 to Dynadot (bulk pricing option) than Godaddy's after-discount price of $6.95. That's because there are no hassles in the shopping process, no inbox or snail mail spam, an API, $2 domain privacy instead of $10 or whatever Godaddy charges, and built-in ability to cancel your domain within 5 days for any reason whatsoever. Their user interface is better and cleaner. It's like night and day.