Re:Former GE CEO Jeff Immelt Close to Becoming Uber’s CEO
by kristianc on Tuesday August 22, 2017 @03:19PM
(#15075535)
Is being a super-lux Taxi service (or even a Lux taxi service) going to get Uber the kind of valuation that's now being touted?
I don't doubt that there are some people who will go for it, and I'm sure Immelt would run that business very well, but it doesn't strike me as a multiple billion dollar offer...
We kind of are hitting on Uber's core problem here though. "Profitability" would seem to involve either involve removing the drivers from the equation or hiking the price.
Removing the drivers is really hard. Hiking the price is easy but massively cuts Uber's appeal and cedes the low end to Lyft/Gett.
Become the quality brand they started as. Charge more than Lyfy and Taxis because they have higher standard. Immelt can make that happen with process and measurement. Uber's tech will allow them to monetize data, and show customers their value is better. Better response times, better service, shorter faster trips, etc. That's how they can win. Trying to be cheaper than Lyft will fail miserably.
Right after he's announced, he should find a buyer for 3/4 of Benchmark's shares to get them out of the conflict, and immediately appoint Travis Kalanick as Chief Vision Office, and hire Holder or someone with perceived panache as Chief of HR and put them on the board. That'd be a good deal to make with Travis - Kill Benchmark's influence by paying them to go away, trade a TK board seat for a neutral party. Win/win/win/win.