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Re:Google Secretly Invested In Zynga, Preparing To Launch Go... by c1sc0 on Sunday July 11, 2010 @01:23AM (#1505020)
I would say that making a game addictive is the holy grail of gaming, no?
Re:Google Secretly Invested In Zynga, Preparing To Launch Go... by Ralith on Sunday July 11, 2010 @03:49AM (#1505182)
From the perspective of the people making money off the players? Yes.

When I'm actually playing a game myself, though, and recognizing that these two aren't necessarily mutually exclusive, I prefer fun over addictive.

Re:Google Secretly Invested In Zynga, Preparing To Launch Go... by Tichy on Sunday July 11, 2010 @04:45AM (#1505231)
I'd say the holy grail is to improve people's lives, potentially even make the world a better place.
Re:Google Secretly Invested In Zynga, Preparing To Launch Go... by kareemm on Sunday July 11, 2010 @02:35PM (#1505906)
Re:Google Secretly Invested In Zynga, Preparing To Launch Go... by Tichy on Sunday July 11, 2010 @06:12AM (#1505299)
Why the downvote? For me the games I enjoy achieve this. And for whatever job I take on, I actually hope for the same (not just in game development).