Ask HN: What process should I use to find SMB prospects for a B2B SaaS product?

Re:Ask HN: What process should I use to find SMB prospects f... by brudgers on Thursday August 17, 2017 @11:25AM (#15037565)

Why not just call on people in the traditional ways?

Buying leads for a SAAS seems a bit absurd in so far as nobody has ten years of data on SMB's buying SAAS products. And nobody has more insight into your potential customers than you.

Yeah, it's hard work and it won't scale from 1000 customers to five million customers worldwide overnight. Scaling anything from 1000 to 100000 will require completely new systems across the organization anyway. And that's a good problem to have relative to never getting to 1000 customers.

Generally, the best thing to do for sales is to get out of the building.

Good luck.

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Re:Ask HN: What process should I use to find SMB prospects f... by schwinn on Thursday August 24, 2017 @12:23PM (#15091418)

Brudgers is right. You have to get out of the building and actually talk with prospects. It will not only help you understand the pain points your product/service solves, it will earn you credibility with your customers.

Recommend reading Guy Kawasaki's book, The Art of The Start. I believe his best advice is to work with customers and get paid to solve problems as a consultant first. That way, you're earning money at the same time.

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