Sticking with the Starcraft analogy: We're spending the resources constantly, and even increasing the size of our army to combat the constant onslaught of enemies. If we could basically decrease the price of our units, then wouldn't that be a benefit? You spend a boatload of time and resources on research, and gain on ongoing benefit from it.

Take this laptop: spinning platter drive and 4GB of RAM. I'd be happy if it could do more with the same hardware, and I think that's the core of what we're talking about.