> It can rank way below. https://www.google.com/search?q=facebook is a good way to see that.
It ranks at #2. With articles that otherwise end up at #14 (just checked).
That’s a 12 place ranking boost. You can’t get that anywhere else.
> Original article was about e-commerce.
You’re competing with ebay, and ebay uses AMP on all pages so that they get the #1 spot with the carousel.
Original article was about e-commerce. The Top Stories carousel is not relevant to e-commerce since it only contains news articles.