Re:How Driscoll’s Reinvented the Strawberry
by icebraining on Wednesday August 16, 2017 @10:32AM
(#15027738)
Related: interesting Econtalk episode with a sales manager at Frito-Lay about production, distribution (including stocking) and marketing of their chips: http://www.econtalk.org/archives/2011/08/odonohoe_on_pot.htm...
Re:How Driscoll’s Reinvented the Strawberry
by DiabloD3 on Wednesday August 16, 2017 @10:42AM
(#15027831)
At least here, that is false for Driscolls. Both our local grocery chains have store employees stock them, and I've seen them do it.
You're right about PepsiCo/Frito-Lay and other similar brands stocking shelves themselves, due to product quality and freshness being core parts of their branding.
This is why stuff like chips, soft drinks, cereal, and probably even fruit from large companies always seems so organized together.
There are entire industries of analysts and consultants who work with companies like P&G, Heinz, Frito-Lay, Coca-cola who define shelf layout in every store. It's called a planogram. First time a store employee touches a Driscolls clamshell is likely when the cashier scans it.