Sure, it's possible for a few people and the digital nomads, but try telling your teenage daughter don't use Facebook products. Heck, it's even difficult for me because of events and stuff, but for the majority of people, it has become a utility. Especially young people are sucked into it. And if not, you still get tracked everywhere on the web.

It's like telling you to dig your own internet cables. Negotiate peering and backbone if you want uncensored internet, no data caps, and no throttling. What's the matter, the internet is opt-in, have a problem? It's possible for few rich people just like living without digital products for few old farts.