You realize that everyone CBS, Disney, everyone is starting their own subscription service and (for many) pulling out of Netflix.

Besides grasping at maintaining stranglehold over distribution. They are hoping to replicate the cable model. Pay for the base package where all the crap no one wants is, then pay for all these extra premium packages.

It's kinda like the channels a-la-carte they've fought against for two decades.

This idea has been Coming Soon for decades. But maybe that's ok.

I really like that I can visit the vast majority of links I click on for free.

Do you think this will collapse if adblock becomes 90% ubiquitous?

Well, the sites that currently fund operations through ads would have to fund them some other way, right? I think many of them would transition to other business models, scale back, or go away completely. I think you'd also see a sharp rise in types of sponsorships that look less like traditional ads and aren't as blockable, like when The Onion has funny original content about cooking at home brought to you by Blue Apron.

Already happening in some form with Blendle. It will always be bundles though, the internet is too huge.

why? what if sites are rewarded based on time user spends on it actively? what if websites just sign up to be part of the network, and uses common api (think: subscriptionService.isPaidUser() { show content } else { say "sorry" }