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Re:The Google memo isn’t sexist or anti-diversity, it’s science by kerbalspacepro on Wednesday August 09, 2017 @12:19PM (#14970801)
It may also have been the type of computing that was going on. Pre-80s computing involved mainframes, data entry... secretarial tasks. Post-80s computing involved building businesses, getting heavily involved in the science, and generally hiding out in a dark room programming alone for weeks at a time.

What evidence is there for advertisement stereotyping being the causal factor? Wasn't advertisement stereotyping just as powerful in non-STEM fields like law? medicine? journalism? Why did they break the gender curse whereas STEM did not?

Re:The Google memo isn’t sexist or anti-diversity, it’s science by kamaal on Thursday August 10, 2017 @12:17AM (#14976291)
This reminds me of government R&D institutes in India. Where every one gets the title of a 'Scientist'. So there are levels like 'Scientist-1', 'Scientist-2', ...

In reality most of these levels have only clerical work to do. Sometimes things like writing down on a register that you issued somebody a Screw gauge. So basically book keeping, secretarial work, data entry etc etc.

But yeah, on the ground every gets to be called a 'Scientist'.

Re:The Google memo isn’t sexist or anti-diversity, it’s science by zimpenfish on Thursday August 10, 2017 @09:57AM (#14979673)
> Pre-80s computing involved mainframes, data entry... secretarial tasks.

...sending rockets to the moon...