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A comment on Amazon owns a whole collection of secret brands. Parent comment
https://en.wikipedia.org/wiki/Secret_brand
>Large companies wanting to reach a new demographic may use a secret brand to establish clout among that demographic. This imprint brand may use the distribution network of the parent brand, but ship from a dummy company.
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https://en.wikipedia.org/wiki/Secret_brand
>Large companies wanting to reach a new demographic may use a secret brand to establish clout among that demographic. This imprint brand may use the distribution network of the parent brand, but ship from a dummy company.