Tesla seeks to raise $1.5B to fund Model 3 production

Re:Tesla seeks to raise $1.5B to fund Model 3 production by costcopizza on Monday August 07, 2017 @12:37PM (#14948835)

Consumer interest is more so in Tesla the brand than it is in electric cars.

It's no different than Apple. Other companies can offer a similar, better, yet cheaper product, but consumers will still be lining up for Apple's iXxxxx.

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Re:Tesla seeks to raise $1.5B to fund Model 3 production by lotsofpulp on Monday August 07, 2017 @01:15PM (#14949168)

After 10 years of open competition, it can be reasonably concluded that Apple's products must offer some kind of extra value that others can't. The ease of use of Facetime, the convenience of getting a replacement device at a local Apple Store immediately and restoring with iCloud, the ability to send SMS/MMS/iMessage from macOS. And biggest of all, no worries about bloat ware and malware.

Branding alone won't work in the long term, you have to also provide a superior experience, which obviously apple's ecosystem does. Similarly, Tesla has the branding right now, and will enjoy their premium if they continue to deliver quality. But if they don't, and other manufacturers step up, then people will gradually buy something else.

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Re:Tesla seeks to raise $1.5B to fund Model 3 production by badwolf on Monday August 07, 2017 @02:22PM (#14949855)

>And biggest of all, no worries about bloat ware and malware.

You mean you DON'T want "Candy Crush 9: We still exist" preinstalled, and a shortcut added to the front of your start menu?

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Re:Tesla seeks to raise $1.5B to fund Model 3 production by arghIdontwantto on Monday August 07, 2017 @03:16PM (#14950346)

I have a Porsche Hybrid. Except for the green outlines, noone knows it is an hybrid. Porsche has a racing EV and a lot R&D into EVs. if They release a full EV PAnamera or Cayenne, noone will know except for the small details.

Only people that care about Tesla are nerds and Musk fanboys. 98% of the rest of the people will prefer a Porsche (or Audi or BMW or whatever).

Get out of the USA and outside tech circles, NO ONE (not in tech) knows or cares what Tesla is. Not the same with Apple where even before the iPhone it was a well known brand (know to be mostly a designer's machine, but still known)

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