I'm not sure, I feel like that's always been pretty common on HN and I also don't see the problem. HN is not very anti-commercial in nature, after all.
Posts still have to get upvoted to be seen, however they are submitted.
At least he gets clicks.
I maintain a blog about a passionate subject and receive literally no hits at all.
Every week I ask myself who I'm really doing this for...
(Don't look, it's not there)
My opinion, of course.