From the PoV of a company whose products get sold by 3rd party sellers on Amazon, it's a total disaster. They regularly sell used or returned items as 'new,' and most customers don't notice. They provide atrocious customer service. Amazon does nothing to police this. These sellers also do everything in their power to avoid processing a return. I don't want to crap on your business, but I hope these regulations push the less scrupulous 3rd party sellers back to eBay.