I agree. As stated in the article the best thing many of these companies do is make their product easier to use. If they actually wanted to use a different service though, do you think they would find it hard?

> The majority of humans don't find it so easy or necessary.

Minority, in fact. You're wildly exaggerating, as is the article.

Half of Facebook's monthly actives barely use the core social network service. That leaves a billion people or so. There are 7.x billion people on the planet. Your majority premise just collapsed.

Google has about 1/3 of global adults as users, with varying frequency. Gmail as an example, has a small share of global email. Again, minority.

Amazon is still a trivial ecommerce presence outside of the US, as a whole and in relation to the number of adults shopping on their service versus the total number of people on earth.

And Apple? Their reach, like the others, is dramatically less than the "majority of humans." Apple reaches a billion people.

Please. Don't be a pedant, you're not advancing any meaningful points. It should be obvious that in the context of this discussion, we are talking about the developed Western world.