It is misleading. It deemphasizes what can be learned from the article. What helped this company get traction was ease of use, the 7 lines of code made it easy to use, and also, that the reason this company even got off the ground is the 2 brothers and their focus on getting the company to where it is. It seems to me that whatever they would have chosen to do would have had some success.

Again, it highlights the point that it's not the idea, they're a dime a dozen, it's the people that implement the idea.