With 200M daily users, Giphy will soon test sponsored GIFs

Re:With 200M daily users, Giphy will soon test sponsored GIFs by api on Monday July 31, 2017 @02:40PM (#14894763)

How can giphy with its current functionality possibility cost that much to run? I feel like it should be able to run for over a century with the amount that it has in the bank right now. Bandwidth is cheap and it's not exactly compute intensive or labor intensive.

I could distribute that thing across a global cluster of VPSes with cheap bandwidth (Vultr, Digital Ocean, OVH) and host it for peanuts. Given that it's drowning in VC money my guess is that it's all at AWS, not using S3, and over-engineered to Juicero levels. They're probably using Kubernetes, a dozen different database and message bus protocols, and a whole sprawling Rube Goldberg machine of a microservices architecture to... host gifs.

... and yeah that nose candy valuation is ludicrous. There is no way.

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Re:With 200M daily users, Giphy will soon test sponsored GIFs by b212 on Monday July 31, 2017 @04:46PM (#14895747)

200M users, 20 MB per user daily (optimistically) gives 4 petabytes per day. I'd say the average user transfer might be way higher in reality so we're talking here dual digit petabytes on daily basis. How much will it cost you on Vultr, Digital Ocean or OVH? I'm asking out of curiosity because I'm not much into hosting, but I think it might be quite expensive after all? ;)

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Re:With 200M daily users, Giphy will soon test sponsored GIFs by api on Monday July 31, 2017 @04:51PM (#14895795)

You really think 200M people are transferring 20MB/day of gifs?

If your numbers really are accurate then it underscores the insanity of the valuation. If the costs are intrinsically high then you'd need a high value advertising niche to make this profitable.

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Re:With 200M daily users, Giphy will soon test sponsored GIFs by b212 on Tuesday August 01, 2017 @03:10AM (#14898476)

I think including bots (like Slack's /giphy) we're easily talking petabytes here.

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