If it were simply a coordination problem, Sundar has Jeff's phone number.

Google's entire business model around Android depends on withholding their apps unless manufacturers agree to preload their apps and set default search and the like. It's not a coordination issue, their whole business depends on them not backing down on the requirement.

And being required to preload Google Play Books, a direct competitor to Amazon's Kindle platform, is similarly fundamentally unacceptable to Amazon. These two companies are completely unable to come to terms on this because their requirements are so blatantly opposed to each others' businesses.

As these mega-conglomerates start selling everything under the sun service-wise in lock-in ecosystems, these sorts of clashes are likely to increase in impact and number.