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Re:The Deal That Jeff Bezos Got on Basecamp by sbuttgereit on Thursday July 27, 2017 @06:45PM (#14870373)
I wonder what Bezos's goal was in making the investment?

Doesn't sound like a profitable exit via acquisition, and while it may have turned out to be an income/value sort of thing... it probably didn't look like that then.

I also wonder that if he knew then what he can know now, if he would have made the same investment.

Re:The Deal That Jeff Bezos Got on Basecamp by richdougherty on Thursday July 27, 2017 @07:47PM (#14870800)
I'm not saying this happened here, but taking a stake can also be used to stop your competitors from acquiring a company.
Re:The Deal That Jeff Bezos Got on Basecamp by sulam on Thursday July 27, 2017 @07:05PM (#14870517)
At the very least he got optionality. No matter what road this thing traveled, he had a piece of ownership in its future, up until it had no future. Even then he had a mental stake in the founders, which is no small thing.
Re:The Deal That Jeff Bezos Got on Basecamp by gwern on Thursday July 27, 2017 @06:54PM (#14870437)
I'm a little curious how it would stack up vs an index or Amazon stock.
Re:The Deal That Jeff Bezos Got on Basecamp by durandal1 on Thursday July 27, 2017 @06:59PM (#14870463)
I wouldn't say no to an investment that is 5x over 11 years.
Re:The Deal That Jeff Bezos Got on Basecamp by tlarkworthy on Thursday July 27, 2017 @07:11PM (#14870562)
It's not 5x though, it's more coz Jeff still has the ownership AND he has seen 5x cash back.
Re:The Deal That Jeff Bezos Got on Basecamp by skinnymuch on Saturday July 29, 2017 @12:34AM (#14879504)
It's decent at 15%+ annual yield. But Basecamp has likely gone 5x up or more since in value as well. Highrise has gotten a boost since they semi spun it off with Nathan Kontny as the CEO.
Re:The Deal That Jeff Bezos Got on Basecamp by eps on Thursday July 27, 2017 @07:10PM (#14870555)
That's 16% of annual return rate.

Though AMZN did considerably better over the same period.