I was trying to buy school supplies, of which they had prominently linked categories, since it's that time of year. But when I searched for some package of paper, binders, or pencils, if I sorted by price, it included so many wrong products, then I never knew how to just find the best price for a given SKU. Combine that with downright scary results, I'm only left with scanning for reassuring logo's like Prime X and Prime Y.
It's a bazar full of hucksters.
[Edit] Also, I'm a Prime member, and buy everything I can there. Just the other day, I needed ink for by Brother printer. The brother ink was three times as much as the knock off. I really like Brother the company, and I wanted to buy their ink, but the budget that month was tight. So I went with the knock off. It's working fine.
Anyway, I think (perhaps naively) that eBay's economic incentives are less misaligned with mine than Amazon's. I certainly feel that its platform is designed to provide a sense of greater transactional transparency.
It's just like searching the internet for a product, not like buying from a store.
It would be like if I went into Target, and rather than an organized collection of products, it was a flea market with real and knock-off items lumped together in big piles all around the floor. And then a bunch of helpful employees to get me checked out real fast when I made a decision.
The fact that Amazon fooled you for so long is telling.
Amazon's goals NEVER been to be the lowest price on everything. They want to provide the best value (convenience, trust, etc.) to the customer. And they do!
I don't even comparison shop because I know Amazon will get my order here in 2 days and it won't be a hassle if I have to return it. Who cares if I'm paying an extra couple of bucks here and there?
Another experience: my (second-hand) Kindle Paperwhite suddenly started to displaying ads. It had never done this and I had specifically bought an ad-less version. Go to Amazon, open livechat - fixed within a few minutes. Another company would have probably told me tough luck and to buy the ad-removal.
These days, the only time I don't comparison shop agianst Amazon is when I know that there isn't likely to be a better deal...and the sum total of that is pretty much going to Amazon for my a digital download of TurboTax every April. I don't have Prime but it still ships immediately. Generally, if I am making a long tail purchase, I start with eBay due to its better transparency, straight forward search, and less misalignment between its economic interests and mine. For electronics, I'll probably just buy from NewEgg because of how bad Amazon's search sucks and because it's free shipping is freer as in "beer" than Prime's $99...which of course applies to Prime items but not not-Prime items and to me, it's not worth the brain cells personally and the five minutes economically to figure out which is the best value SSD...and if I want it fast, there's a Best Buy up the road...and a Walmart.
In fairness, I find returning anything to be a hassle but since I have a brother in law who returns annuals to Home Depot at the end of spring, I know some people arrange their lives around it. Anyway, if something really sucks, I can chargeback.
Though I do also use NewEgg, which irks me nearly as much as Amazon, in that I always reduce down to the products sold by amazon, same on newegg... I don't want to deal with all the reseller. If Amazon stocks the product, odds are at least the product line is okay. The only place I get bit is misc adapters, some are great, others have a weird fit. That includes Amazon Basics products which are often hit or miss.
The experience you describe regarding Amazon Basics pretty much sums it up. Amazon puts its name on products that are crap because it is in their interest and despite their interest clearly not aligning with mine. Ebay avoids the temptation by not putting their name on products. If it's crap, it's because of the seller not Ebay.
But that is also because counterfeit goods are less of a problem with Laptops. For many other things Amazon has a real problem there. It's okay to be a bit more expensive if the service is good, it is not okay when I have to be one the lookout for fakes when buying there.
And for the site I have that links to Amazon offers, all the scam offers that are or at the very least were active there ("send a mail to [email protected] before buying") were a real problem as well.
In short, Amazon shopping has become adversarial. Its website is premised on dark patterns. That's why its search sucks and prices and terms change on the fly. Look how noisy Amazon's web page is, how long the delays are, and how far down the page important discriminating information...like the product description...is buried. In particular, Prime is designed to confuse the value proposition. It mixes in differential pricing, video on demand, and shipping. A person can't look at it and determine how Amazon makes money off of Prime. Having had Prime, the obvious way it profits is algorithmically. It just shows me more products that are cheaper elsewhere.