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A comment on Google Has Dropped Google Instant Search. Parent comment

Re:Google Has Dropped Google Instant Search by jarnix on Wednesday July 26, 2017 @03:35PM (#14859430)
I was intrigued that nobody was talking about the revenue effect of the removal of Instant Search. Obviously they did it because of this.
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Re:Google Has Dropped Google Instant Search by wfisher on Wednesday July 26, 2017 @05:17PM (#14860450)
I'm pretty sure they turned on Instant Search in 2010 in order to serve more ads not fewer.

The extra load due to this feature was not insignificant. I heard it was the equivalent of an entire datacenter.

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